Are you looking for a job? If so, LinkedIn is the perfect place to start. With millions of professionals from different industries and locations, LinkedIn offers a great platform to connect with potential employers and land your dream job. But how do you approach someone on LinkedIn without sounding desperate or spammy? In this article, we will discuss five effective pitches/messages to approach someone on LinkedIn when you are searching for a job.
Table of Contents
- Pitch #1: The Mutual Connection Pitch
- Pitch #2: The Compliment Pitch
- Pitch #3: The Industry Insight Pitch
- Pitch #4: The Problem-Solving Pitch
- Pitch #5: The Referral Request Pitch
Pitch #1: The Mutual Connection Pitch
The Mutual Connection Pitch is a great way to approach someone on LinkedIn because it establishes a common ground. Start by identifying someone in your industry or a company you want to work for. Look for any mutual connections you have with them and mention it in your message. This could be a former colleague, a friend, or a professional acquaintance. For example:
I noticed that we have [mutual connection’s name] in common and thought it would be great to connect with you. I am interested in [industry/position], and I saw that you have a lot of experience in this field. I would love to hear more about your career journey and any advice you may have for someone just starting out.
This pitch shows that you have done your research and are genuinely interested in the person’s experience and insights. It also makes it more likely that they will respond positively to your message.
Pitch #2: The Compliment Pitch
Everyone likes to receive compliments, and the Compliment Pitch is an effective way to get someone’s attention. Start by visiting the person’s LinkedIn profile and find something you admire about them, such as their accomplishments, skills, or posts. Then, mention it in your message and explain why it caught your attention. For example:
I came across your profile and was impressed by your [accomplishment/skill/post]. I have been following your work for some time now, and I think your [specific aspect of their work] is truly inspiring. I am currently looking for a job in [industry/position], and I would love to connect with you and learn more about your experience.
This pitch shows that you have taken the time to research the person and appreciate their work. It also establishes a connection based on a shared interest or goal.
Pitch #3: The Industry Insight Pitch
The Industry Insight Pitch is a great way to demonstrate your knowledge and expertise in your industry. Start by identifying someone who is a thought leader or expert in your field. Read their articles, posts, or comments on LinkedIn and find something that resonates with you. Then, mention it in your message and share your perspective on the topic. For example:
I read your recent article on [topic], and I found it very insightful. I completely agree with your point about [specific aspect of the article], and I think it is crucial for [industry/position]. I am currently looking for a job in this field and would love to hear your thoughts on how I can apply this knowledge to my career.
This pitch shows that you have a genuine interest in the industry and are willing to engage in a conversation. It also positions you as a knowledgeable and thoughtful candidate.
Pitch #4: The Problem-Solving Pitch
The Problem-Solving Pitch is a great way to showcase your skills and demonstrate how you can add value to a company. Start by researching the company and identifying any challenges or problems they may be facing. Then, mention it in your message and offer a solution or suggestion. For example:
I came across [company name] and was impressed by your work in [specific project/achievement]. However, I noticed that [challenge/problem] is a common issue in this industry, and I believe I can help. In my previous job, I was able to [solve similar problem/offer solution]. I would love to discuss this further with you and see if there is an opportunity to collaborate.
This pitch shows that you have done your research and understand the company’s pain points. It also positions you as a problem-solver and someone who can add value to the company.
Pitch #5: The Referral Request Pitch
The Referral Request Pitch is a great way to leverage your network and get a foot in the door. Start by identifying someone in your network who has connections to the company or industry you are interested in. Then, mention it in your message and ask for a referral or introduction. For example:
I hope this message finds you well. I am currently looking for a job in [industry/position], and I noticed that you are connected to [company name/industry leader]. I was wondering if you could introduce me to someone who may be able to help me in my job search. I would really appreciate any assistance you could offer.
This pitch shows that you are proactive and leveraging your network to find job opportunities. It also positions you as a candidate who has connections and can network effectively.
Approaching someone on LinkedIn when you are searching for a job can be intimidating, but with the right pitch, it can also be an effective way to land your dream job. The five pitches/messages we discussed in this article – the Mutual Connection Pitch, the Compliment Pitch, the Industry Insight Pitch, the Problem-Solving Pitch, and the Referral Request Pitch – can help you establish a connection, demonstrate your skills and knowledge, and leverage your network to find job opportunities.
Remember to personalize your message, do your research, and be genuine in your approach. Good luck in your job search!
- Can I use these pitches/messages for any industry or job position?
- Yes, these pitches/messages can be adapted for any industry or job position.
- Should I send a connection request before sending a message?
- It depends on the situation. If you have a mutual connection or have interacted with the person before, it may be appropriate to send a message directly. Otherwise, it may be better to send a connection request first and wait for them to accept before sending a message.
- How many pitches/messages should I send per day?
- There is no specific number, but it’s important to prioritize quality over quantity. Sending personalized and well-crafted messages is more effective than sending a large number of generic messages.
- What should I do if I don’t receive a response?
- It’s important to follow up politely after a few days, but also be respectful of the person’s time and workload. If you still don’t receive a response, it may be best to move on and focus on other job search strategies.
- Can I use these pitches/messages for other networking platforms?
- Yes, these pitches/messages can be adapted for other networking platforms, such as email or professional events. Just make sure to personalize your message and tailor it to the platform and audience.