Direct answer: Google announced new Ask Advisor features for Google Ads and Google Analytics on August 10, 2026. The update adds AI-generated homepage insights, prompt-built visual reports in Google Ads, campaign benchmarking in Google Analytics, and optional phone or email alerts. The features are currently a beta for English-language accounts.[1]
What is new?
- Google Analytics AI Overviews: The Analytics homepage can summarize important changes since your previous visit, including traffic shifts and seasonal sales peaks. You can open a summary in Ask Advisor for deeper analysis and opt into phone or email notifications.[1]
- Google Ads insight cards: The redesigned Ads homepage surfaces personalized AI-powered insight cards. A prompt box can generate a custom insight, such as how competitors may be affecting impression share.[1]
- Prompt-built Dashboards: In Google Ads, natural-language prompts can turn account data into visualizations with a real-time explanatory summary. Google says this dashboard feature is coming soon to Google Analytics, so do not assume it is available there yet.[1]
- Campaign benchmarking: Ask Advisor in Google Analytics can compare campaign performance with anonymized averages from similar businesses.[1]
Quick access checklist
- Sign in to the relevant Google Ads or Google Analytics account.
- In an eligible Analytics property, select the Ask Advisor icon at the top right or open the Analytics search box and choose Ask Advisor.[2]
- Confirm that English is selected for the property. Google currently limits Analytics Ask Advisor to English-language properties.[2]
- Start with one specific business question, including a metric and time range.
- Review the answer, open the linked report, and verify important numbers before changing campaigns.
Ask Advisor uses data from the individual Analytics property you are viewing; it does not combine data from all of your properties.[2]
20 copy-and-paste prompts
Fast account health check
How is my website performing this week compared with the previous week?Summarize the three biggest changes in traffic, conversions and revenue in the last 7 days.Which channels changed the most in the last 30 days, and what likely caused each change?Show the trend of active users over the last 30 days and highlight unusual spikes or drops.What should I investigate first in this property today?
Diagnose traffic and conversion changes
Why did total revenue change yesterday compared with the same day last week?Why are new users down compared with last month? Break the answer down by channel and device.Analyze where users drop off between product view, add to cart, checkout and purchase.Show purchases from organic search last week and compare them with the previous week.Which landing pages gained traffic but lost conversion rate in the last 30 days?
Google Ads troubleshooting
Why are my ads not running? List policy, budget, bidding and targeting issues separately.Which campaigns lost impression share this week, and what are the likely causes?Which campaigns spent more without producing a proportional increase in conversions?Compare campaign performance with similar businesses and flag the largest gaps.Create a dashboard showing cost, conversions, conversion value, CPA and ROAS by campaign for the last 30 days.
Optimization and reporting
Which audience should I prioritize for re-engagement based on recent conversion behavior?Suggest three tests that could improve the weakest stage of my conversion funnel.Create an executive summary of this month's performance with wins, risks and next actions.Generate five headline ideas for my best-performing campaign without changing its core offer.What data or tracking problems could make this analysis unreliable?
Google recommends asking in natural language and using follow-up questions to deepen an analysis. Its own best-practice guidance also says advertisers should review the tool’s data and recommendations and apply human judgment before making major account changes.[3]
A safer workflow before accepting an AI recommendation
- Check the date range. Confirm that the comparison periods are equivalent.
- Open the underlying report. Verify the metric, dimension and filter used.
- Check tracking changes. Look for altered key events, tags, consent settings or attribution rules.
- Separate diagnosis from action. Ask why a change happened before requesting a fix.
- Change one major variable at a time. This makes the result easier to evaluate.
- Record the baseline. Save the pre-change spend, conversions, CPA and ROAS.
- Keep human approval. Treat generated headlines, budget suggestions and targeting changes as proposals, not automatic instructions.
What Ask Advisor can and cannot do
Google’s Analytics help page says Ask Advisor can answer broad and fully specified data questions, diagnose performance changes, explain setup tasks, read property configuration and suggest optimization opportunities.[2]
However, it may have capability limitations, and users can send thumbs-up or thumbs-down feedback on each answer. Chat activity may be used to improve the product under Google’s applicable terms and privacy policies.[2]
FAQ
Is the August 2026 Ask Advisor update available to everyone?
Google describes the new features as a beta currently available for English-language accounts. Access can therefore vary by eligible account or property.[1][2]
Where is Ask Advisor in Google Analytics?
In an eligible property, select the Ask Advisor icon in the top-right corner. You can also use the Analytics search box and select Ask Advisor.[2]
Are natural-language Dashboards available in Google Analytics now?
Google says the new Dashboards are available in Google Ads and are coming soon to Google Analytics.[1]
Does Ask Advisor use data from all my Analytics properties?
No. Google says Ask Advisor processes data at the property level, using information from the property currently being viewed.[2]
Should I let Ask Advisor change campaigns without review?
No. Google’s best-practice guidance says to review its suggestions, recommendations and data, and apply your own expertise before major account changes.[3]
Sources
- [1] Evolve your marketing with new AI tools — Google (accessed August 11, 2026)
- [2] Ask Advisor in Google Analytics (Beta) — Google Analytics Help (accessed August 11, 2026)
- [3] 5 ways to collaborate with our agentic advisors — Google (accessed August 11, 2026)