Facebook and racism; a new study

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Facebook’s robotic systems and regrettable choice of words might be affecting the users of different perceptions of racism directly. A new research on social network has found that there are unexpected ways to spread racist messages.

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While we often think of Facebook and racism as something that happens between dogmatic commenters, the truth is the network’s user logs expose a more ubiquitous problem. The study published in the Computers in Human Behavior examines racism based on how long a user remained logged into the social network.
The study finds that if any one logged in longer, the more a user absorbs negative racist sentiments. After examining more than 600 participants, that included 70 percent females, the study asked each user to read about race three different types of Facebook “notes”. Each of the notes had a different center of attention.

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