Decrease bounce rate and increase on site avg time

In a survey conducted by a firm, results showed that what sort of articles or blogs people want to read. Let me quickly show you what we got.

We see that, people want to hear about them, their problems and their problem’s solution. Not you. But yes you might become their topic of concern one day if you keep showing your readers that you really care about them. 

One thing really clear about the survey is, they are not interested in the interview of the top executive of the firm? Why? Because the interview will be about the executive. It looks mean but it isn’t.

As this blog is about blogging and SEO, I need to include a huge SEO tip. Have you heard of Google webmaster tools? When you add your site to Google web master tools, they start monitoring the time of a visitor who comes to the site and just go away after seeing the crap. 

Based on 120M (120,000,000) Impressions, the Average time on the whole webpage is a whopping 33 Seconds!!!

So if they notice your site’s avg time is better and visitors are visiting with comparatively less bounce rate then you tend to rank higher.

There is a big war between the website for the sake of money and the website for the sake of help. Second is a win-win situation and the first is lose –lose situation. If you are able to get visitor attention you will ultimately gain trust, it will certainly lead to a better financial position. If your site if only for money, you’ll see that there are very rare repeat visitors (and you know repeating visitors are the essence of blogging)

So summing up all the things into points for the people who don’t have enough time to read long posts.

For the people really busy just read the points at the end of this article as a summary.

Summary:

1.       Realize what is the need of the visitor/customer/viewer.
2.       At start, make them feel that article was for them.
3.       Make it easy for the reader to navigate through the article. Make paragraphs, bold the text etc.
4.       Try to engage not interrupt. Most of the websites with complex theme structure with thousands of ads on a single page interrupt reader from reading,
5.       Make them easy to find you. How would it happen? Try to create a good title. Take 5 to 10 mins to think of a nice and catchy title.
6.       Earn trust by helping people. It is a long term strategy, all the websites just for ads and money live very short term.
7.       Use attractive images to engage the reader,
8.       Tell the reader you have more good stuff by showing related posts.

2 comments

  1. I think the sites which are there for the sake of just making money without bothering as to the value that site is giving to the readers, will find that their bounce rate is higher.

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