According to the team at LinkedIn you have a very good chance of utilizing social media to decide on the product you will buy.
LinkedIn on Tuesday released its annual Consumer Technology study in which it learned that “88 percent of LinkedIn members own smartphones, compared to 46 percent of the general population.” The company also found that “62 percent of LinkedIn members own tablets, compared to only 22 percent generally.”
Realizing the pull it has among tech savoir-faire buyers the social network examined the purchasing behaviors of its users in December 2012.
According to LinkedIn Marketing Solutions lead Michael Weir, 56 percent of LinkedIn members ask for help their social networks for recommendation before they make a purchase.
The study also found that 53 percent of LinkedIn members share information about what they buy after making the purchase. That information in turn helps other tech savvy buyers on LinkedIn make their next buying decision.